Apple to take a $900M tariff hit?

 During Apple’s second-quarter earnings call on Thursday, CEO Tim Cook finally broke the silence on how President Trump’s tariffs are affecting the company. The short answer? Not too badly—at least for now.

Apple CEO Tim Cook and US President Donald Trump

Cook told investors that Apple only felt a “limited impact” from the tariffs during the March quarter. As for what lies ahead, he admitted it’s hard to predict. But if everything stays the same globally, Apple expects the tariffs to add about $900 million to its expenses in the third quarter.

That number actually came as a bit of a relief to investors. One even called it a “pretty good outcome,” considering all the uncertainty swirling around U.S. trade policy lately. Still, there's some nervousness about what the coming months might bring if policies shift again.

Cook clarified that this $900 million figure is only valid if there are no changes to the current tariff landscape—no new duties, no surprises. And he emphasized that this shouldn't be taken as a reliable estimate for future quarters, because Q3 benefits from a few “unique factors” that might not carry forward.

In a follow-up interview with CNBC, Cook played down the long-term effects of tariffs. He pointed out that Apple is already ahead of the game when it comes to diversifying its manufacturing—roughly half of the iPhones sold in the U.S. now come from India, and most other products are being sourced from Vietnam.

Still, investors pushed for more clarity on what to expect in the next few quarters, but Cook kept things cautious. With the global trade situation as volatile as it is, Apple’s approach seems to be: prepare, adapt, and avoid overpromising.